Still, many have actually criticized the act of posting the black squares at all. Initially, the movement began with an entirely various hashtag #theshowmustbepausedcreated by Jamila Thomas, an Atlantic Records executive, and Brianna Agyemang of the innovative services firm Squadron.

" Join us on Tuesday, June 2, as a day to disconnect from work and reconnect with our community." Nobody seems to understand why individuals started using #BlackOutDay to post the black squares, or when the #blacklivesmatter hashtag got added on.

While these posts might be well-intended, a number of activists and influencers have mentioned that posting a blank black image with a bunch of tags congests crucial channels of information and updates. When you publish an image with a tag on, state, Twitter or Instagram, it gets instantly contributed to a searchable feed, which individuals can find using that tag.